Showing the Heart Behind Creative Day Care
About the Project
Creative Day Care Services provides day programmes for adults with learning disabilities across Hull, East Riding of Yorkshire, and North Yorkshire. They needed a website that could win contracts with Social Services and schools while showing the genuine warmth and creative spirit that makes their approach different — arts, music, theatre, and activities that treat people with dignity.
Decision-makers
see the care
Activities shown
not just described
Lighting fast
loads in under 2 seconds
Key problems:
Creative Day Care's approach is exceptional — but the old website wasn't helping them win the contracts they needed:
- The website didn't clearly showcase what makes Creative Day Care different: genuine creative activities (dance, music, art, theatre) rather than just standard day care provision.
- Social Services officers and school administrators making placement decisions couldn't easily see the quality of care, the range of activities, or the professionalism of the operation.
- Two locations (Hull and Scarborough) serving different councils needed equal visibility, but the structure didn't support this clearly.
- Families and care coordinators visiting the site couldn't get a feel for the warmth and creativity of the programmes — the kind of environment where people thrive rather than just being looked after.
- The site needed to strike a difficult balance: warm and person-centred for families, but professional and credible enough to satisfy council procurement processes.
Our Solution
We built a site that shows the heart of Creative Day Care while speaking to the people who control funding:
- Created a fresh brand identity and commissioned professional photography on-site showing real activities in action: people painting, performing, creating, engaging — not stock photos of generic day care settings.
- Designed a vibrant homepage using the bright, colorful aesthetic of the creative work itself, immediately conveying energy and dignity rather than institutional care.
- Built dedicated landing pages for each programme area (performing arts, visual arts, music workshops, theatre) so Social Services officers can quickly assess whether activities match their clients' needs and interests.
- Structured clear information about both locations (Hull and Scarborough) with council partnerships prominently displayed, making it easy for different local authorities to see they're approved providers in their area.
- Set up a blog platform for sharing stories, programme updates, and activity highlights — giving ongoing evidence of the quality and variety of what Creative Day Care offers.
- Optimised site performance so it loads in just over one second, ensuring Social Services staff on slow council networks can access information quickly during busy assessment periods.
The result is a site that feels welcoming to families while giving commissioners the professional confidence they need to make referrals.
The Results (First 6 Months)
The Results
(First 6 Months)
- Site achieved GTmetrix Grade A with 89% performance: loads in 1.1 seconds, even with rich photography showing activities, fast enough for busy social workers checking provider options.
- Activities and creative approach immediately visible: visitors see painting, theatre, music workshops right on the homepage rather than having to hunt for what Creative Day Care actually does.
- Clear presentation for decision-makers: Social Services officers and school administrators can quickly assess locations, approved partnerships, programme types, and suitability for their clients.
- Professional credibility established: council partnership badges and structured information give commissioners confidence they're working with a registered, reputable provider while still showing the warmth families need to see.
Final Thoughts
This wasn't just about building a website — it was about showing what dignity looks like in practice. When you're providing day care for adults with learning disabilities, there's a world of difference between institutional "activities" and genuine creative expression. Creative Day Care offers people the chance to perform, to paint, to make music, to discover what they're capable of when given proper opportunities. But the people who decide placements — Social Services officers, school administrators, care coordinators — need to see evidence of quality, professionalism, and genuine care before they'll refer vulnerable people. The website had to speak to both audiences at once: warm enough that families feel the humanity, professional enough that commissioners trust the operation. When someone at North Yorkshire County Council is reviewing day care options for a client, they need to see activities, locations, partnerships, and credibility fast. When a family visits, they need to feel that their loved one will be treated with creativity and dignity, not just processed through the day. That's what this site delivers.